Campaign page – test form2023-05-23T12:29:39+00:00

Support Moms. Save the Pillow.

We’re ready to fight for you and with you.

Women’s rights are being gutted – and the ability for women and parents to choose how they feed their baby is next on the chopping block.

The U.S. Consumer Product Safety Commission (CPSC) is threatening to significantly change nursing pillows or even remove them from the market entirely.

The CPSC’s action is expected to have unintended consequences, including a negative impact on breastfeeding rates, which the World Health Organization (WHO) and American Academy of Pediatrics (AAP) have been trying to promote and increase for years.

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Join us in this fight to save nursing pillows!

Send a message to lawmakers and the CPSC

With a few easy clicks, you’re taking a stand to tell legislators that moms and infant development are the priority.


Share your nursing pillow stories and support for the campaign.

Leverage our social media toolkit and spread the word on social media.


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Subscribe to receive updates on the campaign from our Alliance or become a member of BFIDSA today.


Support the well-being of babies and caregivers

Learn more about our campaign & why the time to act is now!

What is BFIDSA? Why should I join, and who are the current members?2023-05-08T18:58:11+00:00

The Breastfeeding Infant Development Support Alliance is a growing community of manufacturers, retailers, breastfeeding advocates, maternal health advocates and healthcare professionals committed to ensuring the safety and continued availability of products used by parents and caregivers in support of breastfeeding and infant development. 

What can I do to help?2023-05-12T17:38:15+00:00

There are many ways to support based on your expertise and comfort level! Here are a few of the fastest, most important steps you can take: 

Send a letter to your elected officials voicing support for nursing pillows and everything they stand for. Share our content on your social media channels. Even better if you tag your Member of Congress and CPSC in those posts using the hashtag #SavethePillow! 

Share this information with moms you know, your pediatrician and healthcare representatives, and anyone you know who has ever benefited from a nursing pillow – and encourage them to do the same! 

You can also sign up to get involved with BFIDSA. When we have additional needs or specific calls to action, we will let you know. If you’re willing to speak publicly or have your story shared broadly as part of our campaign, please contact us directly. 

What do you recommend CPSC do instead of regulating nursing pillows?2023-05-08T18:57:11+00:00

Consumer education and engagement are essential. We welcome conversations with the CPSC to collaborate on safety and education initiatives for parents and caregivers. This means safe sleep, infant feeding (including breastfeeding) and general product safety guidance. Parents and caregivers should always: 

  • Read all product instructions to ensure safe product use. 
  • Use infant products ONLY for supervised awake time. 
  • NEVER use nursing pillows or any other infant feeding support product for sleep. 
  • Follow safety guidance offered in the American Academy of Pediatrics’ Safe Sleep Guidelines and the CPSC’s Bare is Best campaign. 
  • Ask every caregiver you know to do the same. 
Why are nursing pillows important?2023-05-08T18:56:19+00:00

There are many studies that show the use of infant feeding support products increases breastfeeding rates, which in turn correlates with a positive trend in health data and milestone achievement. The best solution combines a product safety standard with continued consumer education about infant safety and development. 

A study published in Pediatric Reports further found that “the use of a breastfeeding pillow significantly decreases maternal discomfort experienced during the breastfeeding process. Maternal comfort is expected to enhance the quality of breastfeeding by improving the position and attachment of the mother-baby during the breastfeeding process, increasing the baby’s sucking ability and the period of baby’s breastfeeding to ensure optimal nutrition or improve the baby’s suckling needs. A comfortable and relaxed condition can also suppress the release of stress hormones and increase the hormones that play a role in breast milk production. Thus, it is important to implement the use of a breastfeeding pillow among postpartum mothers.” 

Infant feeding support products, otherwise known as nursing pillows, provide ergonomic support for caregivers while nursing or bottle feeding. Many have cited nursing pillows as immensely helpful throughout the bonding process, including for moms holding their babies while recovering from a C-section, reducing pressure on the mother’s incision site. Creating comfort in these situations enhances the bonding experience for both baby and mom, dad, or caregivers. 

It is estimated Nursing supports are used 2.5 million times a day. 

Why is the CPSC targeting nursing pillows?2023-05-12T18:46:22+00:00

This question is best directed to CPSC. We know that safe sleep is a priority for CPSC and the agency has warned parents not to use nursing pillows for sleep in the past. We wholeheartedly agree with this warning and welcome the opportunity to collaborate on education campaigns about safe sleep, infant development and product safety. But we have serious concerns whether limiting their availability will have a measurable impact on sleep-related incidents.  

Still have questions? Reach out to with any additional thoughts or inquiries.

Outreach & Social Toolkit

These materials can be downloaded and used to activate within your network and community via email, social media and word of mouth!

Ensure to use #SavethePillow in all your posts and tag us! To get the attention of lawmakers and the CPSC, please tag @USCPSC on Twitter and Instagram, and @U.S. Consumer Product Safety Commission for Facebook and LinkedIn, as well as your Member of Congress.

You can also share your story directly with our Alliance via direct message on our social media platforms or through email at

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Stay Connected and Support the Alliance

We invite you to join us. Support babies, mothers and caregivers. Ensure access to safe products that help infants develop healthy feeding habits and reach critical developmental milestones.

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