The Breastfeeding Infant Development Support Alliance is a growing community of manufacturers, retailers, breastfeeding advocates, maternal health advocates and healthcare professionals committed to ensuring the safety and continued availability of products used by parents and caregivers in support of breastfeeding and infant development.
The stark reality is that Infant Feeding Support products – lovingly called nursing pillows by moms, caregivers, and healthcare representatives – are under threat by the U.S. Consumer Product Safety Commission (CPSC). Despite progress in developing an ASTM safety standard for these important products, the CPSC released its 2023 Performance Budget Request to Congress with a line item on page 29 to Expand Scope of Infant Pillow Ban. The published intention demonstrates the CPSC’s possible willingness to preemptively take regulatory or enforcement action against safe, important products.
Given these risks, the Alliance has a singular goal:
Protect the future of Infant Feeding Support products.
In our efforts to achieve our collective goal, the Alliance is committed to:
Demonstrating the value of Infant Feeding Support products and the critical role they play supporting breastfeeding and infant development.
Promoting the safety of Infant Feeding Support products on the market through the development and adoption of product safety standards.
Ensuring parents and caregivers have access to safe products that support breastfeeding and infant development by engaging the U.S. Consumer Product Safety Commission (CPSC), Members of Congress and relevant federal agencies.
Members and supporters of the Alliance include:
- Ashley Blankenship, Supported Seasons
- Sahra Cahoon, Love for Lily
- Kelli Kelley, Hand to Hold
- Melisa Riehl, Perspective Enterprise
- Jennifer Saxton, TotSquad
- The Boppy Company
- SnuggleMe
- Leachco
- Ashley Blankenship, Supported Seasons
- Sahra Cahoon, Love for Lily
- Kelli Kelley, Hand to Hold
- Melisa Riehl, Perspective Enterprise
- Jennifer Saxton, TotSquad
- The Boppy Company
- Leachco
- SnuggleMe
We invite you to join us. Support babies, mothers and caregivers. Ensure access to safe products that help infants develop healthy feeding habits and reach critical developmental milestones.
Get Involved
If you are interested in joining the Alliance or supporting our efforts to protect Infant Feeding Support products – lovingly called nursing pillows by moms, caregivers, and healthcare representatives – please contact us.